Xentra Global

Featured Trade Show

China (Shenzhen) International Brand Underwear Fair (SIUF) 2027

Mar 25–27, 2027
Shenzhen, China
Shenzhen Convention and Exhibition Center (Futian)

Official or authoritative source verified·Last updated 2026-09-12

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Underwear, sports bras, sleepwear and fabric trims displayed at a professional apparel exhibition

Trade Show Details

Event Overview

SIUF focuses on intimate apparel, combining finished underwear and related clothing with the materials and production resources behind these collections. Bras, shapewear, men's underwear, sleepwear and swimwear are joined by yarns, lace, embroidery, trims and sewing equipment. Retail and brand teams can compare collection directions, while product developers can use the upstream exhibits to discuss fabric, construction and accessory choices for a specific garment brief.

Xentra Insights

Buyer-first analysis for choosing the right show and understanding this edition in greater depth.

Bra supplier appointments

SIUF 2027: Planning a Bra Supplier Visit in Shenzhen

Turn a private-label bra shortlist into a focused Guangming appointment for samples, fit development and size grading after the Shenzhen underwear fair.

Read Article

Industry Guide

China Fashion, Apparel, Hosiery & Footwear Trade Shows 2026–2027

Compare eight China fairs for apparel supply, lingerie materials and finished ranges, hosiery, accessories and footwear, with practical 2026–2027 travel choices.

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What This Show Covers

Use the official product scope and buyer-facing topics to decide whether the event belongs in your sourcing plan.

Intimate Apparel

Bras, shapewear, underwear, sleepwear and swimwear offer different collection directions for intimate-apparel brands and retailers.

Lingerie Materials

Yarns, lace, embroidery, fabrics and accessories support discussions about garment construction and the materials needed for development.

Event Venue

Shenzhen Convention and Exhibition Center in Futian
Futian VenueShenzhen

Shenzhen Convention and Exhibition Center (Futian)

111 Fuhua 3rd Road, Futian District, Shenzhen, China

Exhibition Area
105,000 m²

Indoor exhibition area

Opened
2004

Entered formal operation

Shows / Events
≈100 / year

Exhibitions hosted annually

View Venue Details Open in Maps

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Smart Trip Connections

Only additions with a defensible business, timing or location fit are included.

Chingva: a bra-development appointment in Guangming

By appointment at Building 4, Huidongsheng Industrial Park, Guangqiao Avenue, Gongming Street. Confirm the 11th-floor reception and the actual sample or production location.

Why It Adds Value

Bring a wireless or seamless bra brief to discuss patterns, size grading and the next sample. Keep travel from Futian separate from show meetings; manufacturing access requires specific agreement.

Official Information ↗

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