Privacy Policy

Xentra Global is responsible for this website and this policy. This policy applies to xentraglobal.com and the enquiries submitted through this website.

For privacy questions or requests, contact info@xentraglobal.com.

• Information you provide, such as your name, company, email address, telephone or messaging details, country, industry, sourcing requirements, travel plans and any information included in your message.
• Technical and usage information, such as pages viewed, referral source, approximate location, device and browser information, session activity, clicks and interaction events.
• Communication records and practical service information created when we respond to an enquiry or discuss a potential project.

• To review and respond to enquiries, understand buyer requirements and discuss suitable sourcing, trade-show, supplier-meeting or China-visit support.
• To operate, secure, troubleshoot and improve the website and its content.
• To measure search, advertising and content performance and understand how visitors use the website.
• To maintain business records, prevent misuse and comply with applicable legal obligations.

We use Google Analytics 4 to measure website traffic, acquisition sources, page performance and conversion events. We use Microsoft Clarity to understand aggregated interaction patterns such as navigation, clicks and page behaviour. These providers may use cookies or similar identifiers and process technical data under their own terms and privacy policies.

Where consent is required, analytics storage and related processing are controlled by the consent signals available on the website. You can also limit cookies through your browser or device settings, although some measurements may become unavailable.

We do not sell personal information. We may share information with hosting, email, analytics and technical service providers that support the website; with professional advisers or authorities where required; and with relevant suppliers, organisers, interpreters, logistics providers or other project partners when this is necessary to evaluate or deliver a service you requested.

We share only the information reasonably needed for the relevant purpose. A separate service agreement may contain additional project-specific confidentiality or data terms.

Our website, service providers and business partners may process information in different countries or regions. Where applicable, we use the contractual and operational measures available to protect information during international processing.

We retain information only for as long as reasonably necessary for the purposes described above, including enquiry follow-up, service delivery, security, record keeping and legal requirements. Retention periods vary according to the nature of the information and the relationship.

Depending on your location, you may have rights to request access, correction, deletion, restriction or portability of personal information, or to object to or withdraw consent for certain processing. These rights may be subject to legal exceptions.

Send requests to info@xentraglobal.com. We may need to verify your identity before completing a request.

We use reasonable technical and organisational measures designed to protect information, but no internet transmission or storage system can be guaranteed completely secure.

This website is intended for business users and is not directed to children. We do not knowingly seek personal information from children.

We may update this policy when our website, services or legal obligations change. The effective date above identifies the current version.