XENTRA · THE BUYER’S FIELD GUIDE
Toy sourcing at the heart of Chenghai’s manufacturing cluster — from building sets and RC toys to components, tooling and production.
Request Show SupportProfessional-only access: the first 2½ days. Full programme: 29 Oct–1 Nov.
Shantou International Convention & Exhibition Center
Trade Show Details
The Shantou–Chenghai fair brings toy brands, manufacturers and supporting businesses together in the production region behind much of China’s toy supply. The 25th edition covers finished retail ranges such as building sets, remote-control and AI toys, collectible characters, infant products, wooden toys and plush toys. Concurrent components, machinery and IP-licensing exhibitions make it useful both for buyers assembling a finished-product range and for teams developing products with manufacturing partners.
The complete 2026 programme runs from 29 October to 1 November at Shantou International Convention and Exhibition Center. The first two and a half days are reserved for professional purchasers; the remaining day and a half opens to the public. This page therefore highlights the 29–31 October buying window, with substantive meetings best planned before the professional-only period ends. Use the product areas and the official directory’s 2026 company examples below to shape a shortlist, then arrange any factory visits separately around the exhibition.
EXPLORE THE SHOW
Explore finished construction sets, magnetic systems and scale models, with a strong local cluster of building-block brands and component producers. Separate branded ranges from parts and custom-development requirements.
A core Chenghai buying direction spanning remote-control play, toy robots and connected or AI-enabled toys. Start with the age group, play function and sales channel you need.
Keep vehicle sourcing focused by format: die-cast models, pull-back toys, trains and larger play vehicles can involve different ranges, packaging and licensing arrangements.
Explore infant play, cloth and soft toys, dolls and baby products. The official fair scope also includes strollers, giving baby-product buyers a distinct shortlist alongside general toy ranges.
Build an educational-play shortlist across puzzle cubes, wooden toys, role play and toy musical instruments. Company examples include specialist cube makers and early-learning suppliers.
For character-led ranges, explore collectible figures, licensed toys and IP merchandise. The concurrent licensing exhibition also supports discussions about rights and product development.
A compact-gift and novelty direction covering squeeze toys, candy toys and magnets. The company selection adds sensory-material and small-toy specialists to help explain the range.
Explore seasonal and active-play assortments across beach toys, water guns, bubbles and sports toys, with balloons as a related party and play category.
The fair connects finished toys with the manufacturing supply chain. Use this direction for component sourcing, moulds and production machinery; keep these discussions separate from buying ready-made retail ranges.
PEOPLE & PRODUCTS
Toy brands, specialist manufacturers and production-support businesses.
RC vehicles, die-cast models & building sets
RC vehicles, drones & toy robots
Creative building-block sets
Puzzle cubes & magnetic building toys
Precision building-block components
Story-led building-block sets
Remote-control toys & robotic pets
Building sets, figures & mecha models
Transforming & licensed character toys
Speed cubes, puzzle snakes & stacking cups
Magnetic construction toys
Dinosaur & animal models
Baby cloth books & hanging toys
Baby strollers & infant toys
Sensory sand, snow & modelling materials
Modelling dough & creative play sets
Die-cast toy cars
Pull-back mini toys & novelty gifts
Finger puppets & bath toys
Plush characters & vinyl toys
Beach, snow & active-play toys
Sensory squeeze toys
STEM assembly kits & toy electronics
Pretend-play toy sets
Wooden toys & outdoor play products
Remote-control helicopters
Buyer-first analysis for choosing the right show and understanding this edition in greater depth.
Sourcing extension
Use Shantou's professional buying window to select building sets, then consider a Chenghai manufacturer meeting to examine the complete boxed product.
Read ArticleIndustry Guide
Compare four toy fairs in Shanghai, Shantou, Hong Kong and Shenzhen for ready-made ranges, private-label development and brand partnerships, with buyer-day advice.
Read Article
East Coast Avenue, Longhu District, Shantou, China
Published exhibition area
Venue opening or first operating year
Published or directory-backed event activity
Other verified events with closely related product or buyer scope.
Oct 28, 2026 · Shanghai, China
Oct 28, 2026 · Shanghai, China
Oct 28, 2026 · Shanghai, China
Plan supplier visits and useful stops around your exhibition schedule.
Double Eagle — a Chenghai building-set meeting
The manufacturer lists Xingda Industrial Park, Chenghai, Shantou. Request a product meeting around a selected CaDA set and confirm the location, product colleague and boxed sample before travelling.
Why It Adds Value
Compare the complete retail box, parts list and assembly instructions with the displayed model. The local appointment is a research candidate, not a confirmed fair exhibitor visit or factory tour.
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