
ZEISS Vision Care
Spectacle lenses & vision-care solutions

XENTRA · THE BUYER’S FIELD GUIDE
Plan your optical buying across eyewear, lens supply, professional instruments and manufacturing equipment, with a clear brief for each.
Request Show SupportTrade Show Details
SIOF connects the products sold by optical retailers with the instruments and production systems behind them. Its scope runs from frames, sunglasses and spectacle lenses to contact lenses, professional examination equipment and lens or frame processing. A retail collection, a lens-supply agreement and an equipment investment each require a different conversation, making product-led preparation especially useful for this Shanghai fair.
The 25th edition takes place from 23 to 25 February 2027 at Shanghai New International Expo Centre. Buyers can use the broad product programme to connect frame and lens selection with dispensing, measurement, workshop and store requirements. For a lens-focused trip, the existing Shanghai–Danyang sourcing guide adds a practical route into supplier meetings after the show; frame and instrument buyers can instead build their visit around the relevant collections and professional workflows.
PLAN YOUR VISIT WITH A CLEAR PURPOSE
Choose the right conversations, compare your options and turn show-floor discoveries into a buying plan.
START HERE · YOUR BUYING PLAN
Use SIOF to define the lens order, then decide whether dedicated supplier meetings can resolve samples, production and repeat supply.
Plan a focused lens-sourcing dayWHAT YOU WILL TAKE AWAY
PEOPLE & PRODUCTS
Eyewear design, lens technology, professional instruments and optical production.

Spectacle lenses & vision-care solutions

Optical frames & sunglasses

Soft contact lenses & OEM manufacturing

Optometry & ophthalmic instruments

Lens surfacing, polishing & production systems

Digital centration & virtual eyewear fitting

Spectacle lenses & lens treatments

Finished lenses, photochromic lenses & RX supply

Danish-designed sunglasses
EXPLORE THE SHOW

Review frames and finished collections by customer, fit and intended use. Keep style selection, frame components and lens supply as separate parts of the buying brief.

Compare progressive, photochromic and sunglass lenses alongside the wider spectacle-lens range. Keep optical design, light-responsive treatment and tint separate from the supply format: finished stock lenses, semi-finished blanks or prescription orders.

Contact lenses and their care accessories form a distinct range within the show. Prepare separate requirements for lens type, intended channel, packaging and supporting care products.

Plan around the professional examination or visual-training workflow. Discuss configuration, operation and service with the appropriate equipment team.

Connect machinery to a defined production step: lens processing and coating, frame making, moulds or assembly. Evaluate the process and tools together with the technical team.

Complete the retail offer with cases, cleaning products, display fittings and optical software. Separate store presentation from workshop tasks and professional staff training.

No. 2345 Longyang Road, Pudong New Area, Shanghai, China
Indoor exhibition space
Opened to the public
World-class exhibitions annually
Other verified events with closely related product or buyer scope.
Mar 3, 2027 · Guangzhou, China
Mar 10, 2027 · Guangzhou, China
Apr 9, 2027 · Shanghai, China
Plan supplier visits and useful stops around your exhibition schedule.
Youli Optical: Danyang lens-supply appointment
Published contact: No. 18 South to Reservoir, Yiwei Road, Danyang Economic Development Zone. Reserve a separate regional day and agree the site, host and samples before travel.
Why It Adds Value
Discuss finished lenses, semi-finished blanks or RX supply against your product range, sample needs and ordering process.
Hongchen Optical: Danyang lens-production discussion
Head office: 218 Qiliang Road; branch factory: 985 Yingchun Road, Danyang Development Zone. Agree the appropriate meeting site when arranging the supplier day.
Why It Adds Value
Connect the proposed finished or semi-finished lens range with sample evaluation, production questions and replenishment arrangements.