Brand Licensing
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Licensing China 2027
- Mar 31 – Apr 2, 2027
- Shenzhen, China
- Shenzhen World Exhibition & Convention Center
Official or authoritative source verified·Last updated 2026-07-27
Trade Show Details
Event Overview
Licensing China is a rights-and-commercialisation marketplace rather than a conventional gift fair. Character, entertainment, art, museum, sports and corporate properties meet manufacturers and retailers working across toys, apparel, stationery, gifts, home products and digital commerce, so the central question is how intellectual property can be developed into a compliant product programme.
The event became a standalone fair in 2020 after operating as a licensing zone within Toy & Hobby China, and it remains co-located with the toy and baby-product fairs.
What This Show Covers
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Character Licensing
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Licensed Products
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Retail
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Event Venue
Shenzhen WorldShenzhen
Shenzhen World Exhibition & Convention Center
No. 1 Zhancheng Road, Fuhai Subdistrict, Bao'an District, Shenzhen, China
- Exhibition Area
- 400,000 m²
- Opened
- 2019
- Shows / Events
- 50+ / year
Phase I indoor exhibition space
Phase I entered operation
Public 2026 schedules list more than 50 trade fairs
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Sources & Update Log
- Licensing China 2027 ↗Verified 2026-07-27