Xentra Global

Featured Trade Show

China TOY Expo 2026

Oct 21–23, 2026

Official or authoritative source verified·Last updated 2026-07-30

Toys, educational games and family-entertainment products at a trade exhibition

Trade Show Details

Event Overview

China Toy Expo is a trade platform for the toy industry rather than the broader baby-products market beside it. Plush, wooden and electronic toys, dolls, models, educational products and outdoor play are organised with Chinese manufacturing-cluster and new-product showcases.

Xentra Insights

Buyer-first analysis for choosing the right show and understanding this edition in greater depth.

Concurrent Children's Product Sourcing

China TOY Expo 2026: How to Plan Toy, Baby-Product and Licensing Sourcing

Use China TOY Expo as the anchor, then add the concurrent baby-product and licensing fairs only where they support one defined retail or product-development plan.

Read Article

Industry Guide

China Toy & Games Trade Shows 2026–2027

Compare four toy fairs in Shanghai, Shantou, Hong Kong and Shenzhen for ready-made ranges, private-label development and brand partnerships, with buyer-day advice.

Read Article

What This Show Covers

Use the official product scope and buyer-facing topics to decide whether the event belongs in your sourcing plan.

Consumer Products

Explore suppliers, products and solutions connected with Consumer Products.

Lifestyle

Explore suppliers, products and solutions connected with Lifestyle.

Retail Sourcing

Explore suppliers, products and solutions connected with Retail Sourcing.

Event Venue

Exterior of Shanghai New International Expo Centre in Pudong
SNIECShanghai

Shanghai New International Expo Centre

No. 2345 Longyang Road, Pudong New Area, Shanghai, China

Exhibition Area
200,000 m²

Indoor exhibition space

Opened
2001

Opened to the public

Shows / Events
≈100 / year

World-class exhibitions annually

Related Trade Shows

Other verified events with closely related product or buyer scope.

View All Shows
  1. China Kids Fair 2026

    Oct 21, 2026 · Shanghai, China

    View Details
  2. China Licensing Expo 2026

    Oct 21, 2026 · Shanghai, China

    View Details
  3. China Preschool Expo 2026

    Oct 21, 2026 · Shanghai, China

    View Details

Smart Trip Connections

Only additions with a defensible business, timing or location fit are included.

China Kids Fair 2026

21–23 October 2026 · same venue and dates

Why It Adds Value

Adds strollers, child car seats, ride-ons, feeding, nursery and children's home products when the buyer's retail range extends beyond toys.

Official Information ↗

China Licensing Expo 2026

21–23 October 2026 · same venue and dates

Why It Adds Value

Connects a defined toy or consumer-product concept with rights owners and authorised agents when IP licensing is part of the development plan.

Official Information ↗

Sources & Update Log

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